Description

Clever and compelling  Luke Jennings
Viral is a vicious delight  Sam Byers
Nobody else could capture the tragedy, transience and absurdity of modern life quite like this  Andrew McMillan

Meet Ned and Alice: internet entrepreneurs with a delightfully demagnetised moral compass.

In Berlin, their combined talents have brought social media start-up, The Thing Factory, to the verge of lucrative success.

But Ned – a businessman with a history of shady dealings – is unhappy at his increasing lack of control in the company.

When he launches a new app designed to Uberize the escort industry, he finds himself treading in murky waters, having disturbed the fabric of Berlin s underbelly. As his anxieties become harder to ignore, Alice s ambitions are meanwhile tempting her to jettison her own principles for a turn at the wheel…

Both a satire on the social media age and a fast-paced suspense novel, Viral is a nimble commentary on power and control, the lengths people will go to acquire both, and what is at stake when personality and sex are tradable commodities.